Potaday is a health-focused food and beverage brand born from a mission to provide a better, more wholesome alternative to daily staple foods. We specialize in nutritious rice substitutes made from premium honey sweet potatoes and purple sweet potatoes, complemented by carefully crafted healthy beverages.
By combining local agricultural excellence with modern food innovation, Potaday aims to support a healthier lifestyle without sacrificing taste, satisfaction, or cultural relevance.
To become a trusted healthy food brand that empowers people to live better, more balanced lives through natural, nourishing, and sustainable products.
Potaday was founded in early 2025 by Lega Problema and Abas Baskara, both active members of the Islamic outreach organization KOMHIS. Their entrepreneurial journey began with supplying raw honey and purple sweet potatoes to several export-oriented companies.
In its early phase, the venture faced significant challenges. Quality inconsistencies caused by unreliable middlemen led to unmet export standards, resulting in business setbacks. Rather than giving up, these challenges became a turning point—driving the founders to rethink, rebuild, and refine their business model.
Determined to move forward, Lega and Abas partnered with two investors, Aan Sufyan and Dadi Maskar. Together, they strengthened quality control, supply chain management, and long-term business strategy.
By the end of 2025, this transformation led to the official launch of Potaday—a brand fully dedicated to healthy food solutions. The focus shifted from raw commodities to value-added products: nutritious rice substitutes and complementary healthy beverages designed for modern lifestyles.
Potaday is more than a food brand—it is a story of resilience, ethical growth, and purposeful innovation. Inspired by real challenges in agriculture and food distribution, Potaday stands for integrity, quality, and impact.
Our products reflect our belief that healthy living should be simple, accessible, and rooted in nature. Every Potaday product is created with care, from sourcing trusted sweet potatoes to delivering balanced nutrition in every serving.
Potaday began its market journey by actively participating in various public events and exhibitions, introducing our products directly to consumers and communities. These engagements allowed us to educate, listen, and grow alongside our customers.
Today, Potaday continues to expand as a growing healthy food and beverage business, driven by customer trust, community support, and a shared vision for better living.
As we grow, Potaday remains committed to its core values: health, integrity, sustainability, and innovation. We invite you to be part of our journey toward a healthier future—one meal at a time.
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